[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"skill-85b24020-9bef-4256-a8ab-73f38849d751":3,"$fDpP2Ud1t2OmJUwvsbGBocYl6k_WJwqgcYWATZEgbaVk":43},{"id":4,"title":5,"description":6,"categoryId":7,"moduleId":8,"tags":9,"prompt":10,"icon":11,"source":12,"sourceUrl":13,"authorId":14,"authorName":15,"isPublic":16,"stars":17,"runs":18,"createdAt":19,"updatedAt":19,"module":20,"category":27,"packages":34},"85b24020-9bef-4256-a8ab-73f38849d751","xiaohongshu-content-strategist","利用平台原生策略、节省率优化、热门格式和搜索SEO，为中国最受欢迎的生活方式平台创建病毒性小红书内容。","cat_writing_copywriting","mod_writing","sickn33,writing","---\nname: xiaohongshu-content-strategist\ndescription: \"Create viral Xiaohongshu (小红书) content with platform-native strategy, save-rate optimization, trending formats, and search SEO for China's #1 lifestyle platform.\"\ncategory: marketing\nrisk: safe\nsource: community\nsource_repo: demo112\u002Fyunqu-ai-skills\nsource_type: community\ndate_added: \"2026-05-13\"\nauthor: yundu-ai\ntags: [xiaohongshu, chinese-market, content-strategy, social-media, marketing, 红书, 小红书]\ntools: [claude, cursor, gemini]\n---\n\n# Xiaohongshu Content Strategist\n\n## Overview\n\nExpert content strategist for Xiaohongshu (小红书), China's most influential lifestyle and shopping platform with 300M+ monthly active users. Creates platform-native content optimized for the unique Xiaohongshu algorithm, which prioritizes saves over likes. Bilingual Chinese\u002FEnglish output with cultural sensitivity.\n\nThis skill understands Xiaohongshu's search-first traffic model, cover image plus title CTR mechanics, and the conversion path from save to sale.\n\n## When to Use This Skill\n\n- Use when creating content for Xiaohongshu\n- Use when optimizing existing content for better Xiaohongshu performance\n- Use when planning a Xiaohongshu content calendar or strategy\n- Use when adapting international brand content for the Chinese market via Xiaohongshu\n- Use when analyzing Xiaohongshu competitors\n\n## How It Works\n\n### Step 1: Analyze the Topic\n\nUnderstand the target audience, product, or message. Identify primary keywords for Xiaohongshu's search algorithm. Research trending formats in the relevant category.\n\n### Step 2: Choose the Content Format\n\nSelect from proven formats based on the topic:\n\n| Format | Best For | Example |\n|--------|----------|---------|\n| Before\u002FAfter | Transformations |妆前妆后、装修前后 |\n| Step-by-Step | Tutorials | 5步学会xxx |\n| Comparison | Decisions | A vs B 实测 |\n| Hidden Gems | Discovery | 被低估的xxx |\n| List\u002FRankings | Quick value | 2025必买的10件 |\n\n### Step 3: Generate the Content Package\n\nFor each post, provide:\n1. **Cover Image Brief** - Visual concept, text overlay under 10 chars, color mood\n2. **Title** (2-3 options) - Primary keyword in first 8 chars, emotional trigger, 18-22 chars optimal\n3. **Body Content** - Hook sentence, short paragraphs, strategic emoji, highlighted key info, CTA\n4. **Hashtags** - 3-5 mix of high-volume and niche tags\n5. **Comment Engagement Plan** - Seed comments and anticipated Q&A\n\n### Step 4: Optimize for the Algorithm\n\nApply these ranking factors in priority order:\n1. Save rate - number one ranking signal, content must be reference-worthy\n2. Click-through rate - driven by cover image plus title\n3. Comment depth - conversation quality over count\n4. Completion rate - users who read to the end\n\n## Examples\n\n### Example 1: Beauty Product Review\n\nTitle: 用了28天，皮肤真的变好了｜实测这款平价精华\nCover: Before\u002FAfter face photo with product in corner, soft pink overlay\nBody: 这款精华我用了整整28天，今天来交作业...\nHashtags: #平价护肤 #精华推荐 #28天打卡\nSeed Comment: \"姐妹们，我油皮可以用吗？\"\n\n### Example 2: Travel Destination\n\nTitle: 上海被低估的咖啡馆！拍照绝了\nCover: Cafe interior shot with warm tones, location pin overlay\nBody: 周末不想人挤人？这家藏在法租界的小店...\nHashtags: #上海咖啡 #周末去哪 #小众探店\nSeed Comment: \"地址在哪里呀？\"\n\n## Best Practices\n\n- Sound like a real person sharing a discovery, not a brand broadcasting\n- Front-load keywords in titles (first 8 characters)\n- Use numbers and specific results in titles\n- Keep paragraphs to 2-3 sentences max\n- Include a clear save-worthy takeaway\n- Do not use corporate marketing language\n- Do not ignore mobile formatting (most users are on phones)\n- Do not post without relevant hashtags\n\n## Limitations\n\n- This skill generates text content strategy; actual image\u002Fvideo creation requires additional tools\n- Trending topics and algorithm details may shift; always validate with current platform data\n- Cultural nuances in specific sub-communities may require human review\n\n## Security and Safety Notes\n\n- This skill generates content strategy and copy. It does not access Xiaohongshu APIs or user accounts.\n- All content should comply with Chinese advertising law and platform community guidelines.\n\n## Common Pitfalls\n\n- **Problem:** Low engagement despite good content\n  **Solution:** Check title CTR - the cover image plus title combo drives 80 percent of click-through. A\u002FB test 2-3 title options.\n\n- **Problem:** Content gets flagged or removed\n  **Solution:** Avoid absolute claims and ensure product reviews disclose sponsorships per platform rules.\n\n## Related Skills\n\n- `wechat-official-account-strategist` - For long-form content strategy on WeChat\n- `chinese-market-content-engineer` - For multi-platform Chinese content strategy\n","","imported","https:\u002F\u002Fgithub.com\u002Fsickn33\u002Fantigravity-awesome-skills","user_system_seed","SkillOPIC",true,199,518,"2026-05-16 13:47:52",{"id":8,"name":21,"slug":22,"icon":23,"description":24,"sort":25,"createdAt":26},"写作研究","writing","mdi-pencil-outline","从学术写作到创意文案，让 AI 成为你的专属写作助手",1,"2026-05-16 12:53:40",{"id":7,"name":28,"slug":29,"icon":30,"description":31,"moduleId":8,"sort":32,"skillCount":33,"createdAt":26},"文案策划","copywriting","mdi-comment-text-outline","广告文案、品牌故事、Slogan",4,72,[35],{"id":36,"skillId":4,"version":37,"fileName":38,"fileSize":39,"filePath":40,"fileHash":41,"manifest":42,"createdAt":19},"e22a1e09-64e2-4c38-8781-3965ba734ce5","1.0.0","xiaohongshu-content-strategist.zip",2707,"uploads\u002Fskills\u002F85b24020-9bef-4256-a8ab-73f38849d751\u002Fxiaohongshu-content-strategist.zip","e76166d423a2e676063307cc04544bda74844cfa12998127f4a4cb85709b308c","[{\"path\":\"SKILL.md\",\"isDirectory\":false,\"size\":4906}]",{"code":44,"message":45,"data":46},200,"success",{"items":47,"stats":48,"page":51},[],{"averageRating":49,"totalRatings":49,"ratingCounts":50},0,[49,49,49,49,49],{"limit":52,"offset":49,"hasMore":53,"nextOffset":52,"ratedOnly":16},15,false]