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Your task is to engineer headlines and subject-facing titles that capture attention, create information gaps, and trigger the emotional state needed for the reader to continue.\n\n## When to Use\n- Use when headlines need stronger stopping power, curiosity, and relevance without becoming vague clickbait.\n- Use when testing multiple headline angles for ads, landing pages, emails, or social posts.\n\n## CONTEXT GATHERING\n\nBefore writing headlines, establish:\n\n1. **The Target Human** - psychographic profile and awareness stage.\n2. **The Objective** - open, click, read, or convert.\n3. **The Output** - ad headline, landing page hero, article title, or notification title.\n4. **Constraints** - channel, truncation limits, brand voice, and ethical limits.\n\nIf the objective or channel is unclear, ask before proceeding.\n\n## PSYCHOLOGICAL FRAMEWORK: CURIOSITY-CONTRAST HEADLINE ENGINE\n\n### Mechanism\nA headline works when it interrupts expected patterns, signals relevance to the self, and opens a curiosity gap that the brain wants to close. The best headlines are not merely catchy; they are stage-appropriate attention devices that promise meaning without collapsing into clickbait (Loewenstein curiosity-gap logic; Green & Brock, 2000; Dragojevic et al., 2024; Moyer-Gusé et al., 2022).\n\n### Execution Steps\n\n**Step 1 - Identify the required mental state**\nDecide whether the headline should create urgency, curiosity, reassurance, surprise, or identity resonance.\n*Research basis: attention is guided by affect, relevance, and prediction error, not by novelty alone (Song et al., 2024; Bower et al., 2022).*\n\n**Step 2 - Choose the information gap**\nCreate a gap the reader can plausibly close by reading on.\n*Research basis: curiosity rises when the answer is near enough to feel attainable (Loewenstein; Green & Brock, 2000).*\n\n**Step 3 - Add self-relevance**\nMake the reader recognize themselves, their problem, or their aspiration in the headline.\n*Research basis: self-referential processing increases engagement and persuasion (Moyer-Gusé et al., 2022; Ooms et al., 2019).*\n\n**Step 4 - Calibrate the tension level**\nKeep the headline aligned with the audience's trust and awareness level.\n*Research basis: high-arousal cues work only when the audience does not experience them as spam or manipulation (Quick et al., 2018; Lavoie & Quick, 2013).*\n\n**Step 5 - Remove clickbait residue**\nCheck that the content genuinely resolves the promise.\n*Research basis: trust degradation from overpromising is costly and difficult to repair (Nagy et al., 2022; Rowley et al., 2015).*\n\n## DECISION MATRIX\n\n### Variable: awareness stage\n- If unaware -> lead with problem recognition or identity relevance.\n- If problem aware -> lead with pain, cost, or contradiction.\n- If solution aware -> lead with differentiation or mechanism.\n- If product aware -> lead with proof or a precise benefit.\n- If most aware -> lead with the next logical action.\n\n### Variable: channel\n- If the channel is email -> optimize for clarity and inbox trust.\n- If the channel is ads -> optimize for short-form pattern interrupt.\n- If the channel is landing pages -> optimize for relevance and continuity.\n- If the channel is social -> optimize for conversational tension and shareability.\n\n### Variable: trust level\n- If trust is low -> use clarity over mystery.\n- If trust is moderate -> use curiosity with proof cues.\n- If trust is high -> use bolder tension and specificity.\n\n## FAILURE MODES - DO NOT DO THESE\n\n**Failure Mode 1**\n- Agents typically: write vague curiosity bait.\n- Why it fails psychologically: the brain cannot predict a useful payoff.\n- Instead: make the gap concrete and answerable.\n\n**Failure Mode 2**\n- Agents typically: optimize for clicks while breaking promise continuity.\n- Why it fails psychologically: trust collapses once the reader lands.\n- Instead: ensure the content resolves the headline.\n\n**Failure Mode 3**\n- Agents typically: ignore awareness stage and use one headline style for all.\n- Why it fails psychologically: different stages need different attention triggers.\n- Instead: generate stage-specific variants.\n\n## ETHICAL GUARDRAILS\n\nThis skill must:\n- Be attention-grabbing without deceiving.\n- Preserve promise continuity from headline to content.\n- Avoid manipulative fear or fake urgency.\n\nThe line between persuasion and manipulation is creating a real curiosity gap versus manufacturing false scarcity or false certainty to lure the click. Never cross it.\n\n## SKILL CHAINING\n\nBefore invoking this skill, the agent should have completed:\n- [ ] `@customer-psychographic-profiler`\n- [ ] `@awareness-stage-mapper`\n\nThis skill's output feeds into:\n- [ ] `@copywriting-psychologist`\n- [ ] `@subject-line-psychologist`\n- [ ] `@pitch-psychologist`\n\n## OUTPUT QUALITY CHECK\n\nBefore finalizing output, the agent asks:\n- [ ] Does the headline create a real information gap?\n- [ ] Is it matched to the audience's awareness stage?\n- [ ] Does it feel relevant, not generic?\n- [ ] Would the content actually satisfy the promise?\n- [ ] Does it preserve trust?\n\n## Limitations\n- Use this skill only when the task clearly matches the scope described above.\n- Do not treat the output as a substitute for environment-specific validation, testing, or expert review.\n- Stop and ask for clarification if required inputs, permissions, safety boundaries, or success criteria are missing.\n","","imported","https:\u002F\u002Fgithub.com\u002Fsickn33\u002Fantigravity-awesome-skills","user_system_seed","SkillOPIC",true,99,171,"2026-05-16 13:21:31",{"id":8,"name":21,"slug":22,"icon":23,"description":24,"sort":25,"createdAt":26},"写作研究","writing","mdi-pencil-outline","从学术写作到创意文案，让 AI 成为你的专属写作助手",1,"2026-05-16 12:53:40",{"id":7,"name":28,"slug":29,"icon":30,"description":31,"moduleId":8,"sort":25,"skillCount":32,"createdAt":26},"文章写作","article","mdi-file-document-edit-outline","博客、新闻稿、自媒体文章等",61,[34],{"id":35,"skillId":4,"version":36,"fileName":37,"fileSize":38,"filePath":39,"fileHash":40,"manifest":41,"createdAt":19},"746e4043-4d02-4780-a1c2-c289c2e04180","1.0.0","headline-psychologist.zip",2601,"uploads\u002Fskills\u002Fd9311157-77c2-441c-a354-9d1eceaf2c82\u002Fheadline-psychologist.zip","b71e53f8b6cc1a3ced0b44681a297fd152d1e3f33b4d747cfba632efe4b5c911","[{\"path\":\"SKILL.md\",\"isDirectory\":false,\"size\":5629}]",{"code":43,"message":44,"data":45},200,"success",{"items":46,"stats":47,"page":50},[],{"averageRating":48,"totalRatings":48,"ratingCounts":49},0,[48,48,48,48,48],{"limit":51,"offset":48,"hasMore":52,"nextOffset":51,"ratedOnly":16},15,false]